How to Create Content That Drives Conversions & Leads (4 Steps)
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.
They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.
In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.
Topics covered:
Topics covered:
- How most agencies are focussed on output of content not leads
- Why many agencies choose not to measure ROI
- Is content here to stay?
- Figuring out which channel is best to convey what you want to say
- How all content starts with the written word
- Why engagement begins with customer research
- The impotence of doubling down on your strengths
- Tips for getting articles seen by the right people
- Short and long term tactics
Resources mentioned:
- Grow and Convert
- Pain Point SEO: How to Produce SEO Content That Drives Conversions
- SaaS Content Strategy: How We Scaled Leadfeeder's Signups to Over 200/month
- B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months
- Become a Top Content Marketer
- Think and Grow Rich - Napoleon Hill
- The Lean Startup - Eric Ries
- Contagious - Jonah Berger
- Predictably Irrational by Dan Ariely
- Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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