All Episodes
Displaying 61 - 90 of 309 in total
[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)
Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives...
[BEST OF] Take F*cking Risks: 3 Ways to Get Noticed
This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking ...
[BEST OF] How to Use Marketing Stunts to Get Noticed
Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper i...
[BEST OF] Seth Godin's Marketing Secrets To Changing The World
Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive fa...
[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business
What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’s episo...
[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)
How do you start a marketing agency?My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departm...
[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously
Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase.Noah is someone who...
[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"
Don't do it.Here's why.
[BEST OF] How to Build a Credible Personal Brand from Zero
When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three y...
[BEST OF] Mark Ritson: How to Grow a Company From Nothing
Mark Ritson tells things as they are, and that’s why he’s one of my favorite marketers.The founder of the Mini MBA in Marketing, he’s a long-standing columnist for mar...
[BEST OF] Hiten Shah on Choosing the Right Value Proposition
You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetric...
[BEST OF] 3 Steps to Write Copy That Converts
Who is Joanna Wiebe?Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wisti...
[BEST OF] 5 Little-Known Facts About Consumer Behavior
What is marketing psychology?When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But mark...
[BEST OF] 5 Drivers That Motivates Human Behavior
What motivates human behavior?My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor.She is an expert in understanding, pred...
[BEST OF] How to Create ACCURATE Buyer Persona
How to create 100% accurate and detailed buyer persona.My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five bus...
[BEST OF] How to Find out What Triggers Customers to Buy
It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer researc...
[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds
How to use Jobs to be done.On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.Claire is also a pub...
[BEST OF] How to Talk to Customers When Everyone Is Lying to You
Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to y...
Don't Be Bland, Caricature Your Brand
It's not enough to have a good product, the right market, and a splashy brand color. Learn how to be distinctive so you can be noticed, remembered, and talked about.
[REPLAY] Hiten Shah on Choosing the Right Value Proposition
You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetric...
You've Been Fooled, There's No "Blue Ocean"
Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage.
[REPLAY] Seth Godin's Marketing Secrets to Changing The World
Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive fa...
How to Stand Out AND Remain Professional (6 Principles)
Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve.
Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?
An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing.
Positioning Is Like Playing That Annoying Board Game...
Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game.
Forget 87.5% of Your Marketing. Here's Why.
Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing.
[REPLAY] 3 Steps to Repurposing Content For Every Channel
In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Mar...