[BEST OF] How to Build a Credible Personal Brand from Zero

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When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.

Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute.

In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions.

He also reveals his 16-step guide to building credibility.

Topics covered:
  • Why Wes treats his LinkedIn profile like a landing page
  • What led him to launch his own business
  • If you can build demand you can build any business
  • How to discover what it is that you truly love to do
  • The benefits of specialising in an area
  • Doubling down on what gives you the most energy
  • How Wes created and ran a course for the CXL Institute
  • Why you need to pick a villain in marketing
  • Mistakes he made when building his personal brand
Resources mentioned:

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Finally...

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
[BEST OF] How to Build a Credible Personal Brand from Zero
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