[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?
What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.
I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.
Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.
Topics covered:
Topics covered:
- Choosing a small niche target audience
- Creating and promoting valuable free content
- Building trust to generate leads and create profit
- Consumer culture and why everybody hates marketers
- Advice and resources for overwhelmed marketers
Resources mentioned:
- Purple Cow by Seth Godin
- Permission Marketing by Seth Godin
- Kevin Kelley - kk.org
- The Cathedral and the Bazaar by Eric Raymond
- Penguin Magic
- Scientific Advertising by Claude Hopkins
- Ogilvy on Advertising by David Ogilvy
- The War of Art by Steven Pressfield
- The Art of Possibility by Rosamund and Benjamin Zander
- Daft Punk: 5 Marketing Lessons to Make Your Business Famous
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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Creators and Guests
![[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business](https://img.transistor.fm/MfQq3M2rFkX_iJmiuJgAMWuiGQ1DBNZZHxcldIyO5Zs/rs:fill:0:0:1/w:800/h:800/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzExNTY1Mzkv/MTY3MjkxMTY4MS1h/cnR3b3JrLmpwZw.webp)