Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast | Take F*cking Risks: 3 Ways to Get Noticed

Take F*cking Risks: 3 Ways to Get Noticed

July 16, 2019 / 59:44/S1:E116 Download MP3

There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.

Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.

Topics covered:

Why companies struggle to get noticed and the research that backs it up
Creativity should inform the tactics not the other way around
How Innocent Smoothies set themselves apart with a simple marketing idea
The first step Paul and team when working with a new client
Why actual consumer observation is more valuable than any other consumer information
Why it is easier to get noticed in the B2B world rather than the B2C world
The marketing world needs more troublemakers
Why Mellor & Smith only presents one idea to their clients
Talented team members outproduce proprietary systems
The “Yes, and...” Technique
Why the best ads all have one common theme
The reason Mellor & Smith got rid of 70% of their clients after 5 years

Resources mentioned:

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

Creators and Guests

Louis Grenier

The French guy behind Everyone Hates Marketers

Take F*cking Risks: 3 Ways to Get Noticed