[REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”
Download MP3What do you do if your customers just don't "get" your product?
My guest today is Jane Portman, UI design expert, and co-founder of Userlis.
We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.
From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.
Topics covered:
Topics covered:
- Why Userlist changed their product positioning
- The steps Jane took to start improving their product positioning
- How Jane scheduled customer interviews
- The customer research questions that led to the best insights
- Why understanding your product’s “true competitive alternative” is important, and how to find them
- How to figure out positioning internally
- The difference between “attributes” and “features”
- How to cluster attributes and features into “themes”
- Using card sorting exercise as a product positioning
- The biggest mistake Jane made when she tried to launch her previous products
Resources mentioned:
- Userlist
- 5 Proven Methods for Positioning Your New Product
- Intercom
- Obviously Awesome
- UI Breakfast
- How To Use Jobs To Be Done To Read Your Customer’s Mind
- Benedict Deicke
- Hotjar
- ConvertKit
- Des Traynor
- Joe Leech
- Ends by Joe McLeod
- UI Breakfast Podcast
- More Isn’t Always Better - Challenging the Growth at All Costs Mindset
- Company of One: Why Staying Small Is the Next Big Thing for Business
- Userlist Blog
- Category Creation: 4 Reasons to NEVER Do It
- Break Through the Noise in Marketing by Doing Less
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→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
Creators and Guests
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