[REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”
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Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
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What do you do if your customers just don't "get" your product?
My guest today is Jane Portman, UI design expert, and co-founder of Userlis.
We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning.
From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.
Topics covered:
Topics covered:
- Why Userlist changed their product positioning
- The steps Jane took to start improving their product positioning
- How Jane scheduled customer interviews
- The customer research questions that led to the best insights
- Why understanding your product’s “true competitive alternative” is important, and how to find them
- How to figure out positioning internally
- The difference between “attributes” and “features”
- How to cluster attributes and features into “themes”
- Using card sorting exercise as a product positioning
- The biggest mistake Jane made when she tried to launch her previous products
Resources mentioned:
- Userlist
- 5 Proven Methods for Positioning Your New Product
- Intercom
- Obviously Awesome
- UI Breakfast
- How To Use Jobs To Be Done To Read Your Customer’s Mind
- Benedict Deicke
- Hotjar
- ConvertKit
- Des Traynor
- Joe Leech
- Ends by Joe McLeod
- UI Breakfast Podcast
- More Isn’t Always Better - Challenging the Growth at All Costs Mindset
- Company of One: Why Staying Small Is the Next Big Thing for Business
- Userlist Blog
- Category Creation: 4 Reasons to NEVER Do It
- Break Through the Noise in Marketing by Doing Less
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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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Creators and Guests
![[REPLAY] 10 Steps to Reposition Your Product When Your Customers Don’t “Get it”](https://img.transistor.fm/9QRE3BadPq7AEOYWabpsEJxJqZVgbjwUSaAJMWNoh-E/rs:fill:800:800:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp)