Laura Roeder: Here's Why Digital Marketers Should Never Lie

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My guest today is Laura Roeder, CEO of MeetEdgar.com, a social media tool that helps you re-share older content your audience may have missed the first time.

Laura is a former social media consultant who built her audience and knowledge to bootstrap and build the very successful MeetEdgar.com.

Listen to Laura’s advice on marketing approach, her recommended resources and simple strategies to be a better non-nonsense social media marketer.

EDIT: Laura's new software for coaches, Paperbell.

Topics covered:
  • Laura’s background in a self-employed family and her sources of personal motivation
  • MeetEdgar visitor and conversion rate metrics
  • Product-market fit, evaluating and growing a business
  • Why you should NEVER lie as a marketer
  • Using competition to your advantage
  • The absolute importance of marketing in consumer purchases
  • Current “best practices” in social media that are completely false
  • Using software to advance your marketing
  • Specific tactics for social media ads
  • Recommended resources for marketers

Resources mentioned:

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Buy my book: book.stfo.io
Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Laura Roeder: Here's Why Digital Marketers Should Never Lie
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