How to Use Customer Research to Design and Sell Better Products
Download MP3I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io
Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
***
Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment
***
Designing products and then selling them is one of the biggest challenges for startups and entrepreneurs. After all, whatever you create, it has to be something that people care about. It's not easy selling something that solves a non-existent problem.
And this is what I talk about with my guest Shay Howe. Not only is he the VP of Platform Strategy at Active Campaign, but he also mentors startups at TechStars about designing and selling better products.
Topics covered:
Topics covered:
- The biggest mistake people make when it comes to designing a product
- Why less is more in design and marketing
- Focusing on the core and knowing what it is you stand for
- How restricting yourself can force you to build a better product
- Understanding what problem your product needs to solve
- Is there really a problem that needs solving or a perceived problem
- Taking an existing problem and solving it in a new way
- The most important question to ask potential customers
- Testing results and knowing if something is tangible or not
Resources mentioned:
- Different by Youngme Moon
- The Mom Test by Rob Fitzpatrick
- Traction by Gabrielle Weinberg
- Obviously Awesome - April Dunford
- How Brands Grow - Byron Sharp
- Break Through the Noise in Marketing by Doing Less
***
→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
🤘
Creators and Guests
