How to Crush Human Biases & Make Your Marketing Great (Again)
Download MP3I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business?
As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing.
In this episode, he explains how to crush bias to enable your business to flourish.
Topics covered:
Topics covered:
- Looking at human biases from inside business
- Look at the areas where there’s no growth and that’s where you’ll find the biases
- Consider your business as a system
- Reductionism and what that means to your business
- Disproportionality bias. Where small little things can make a huge difference.
- What is the biggest mistake you're making right now that prevents you from growing further?
- How Steve Jobs and Apple gave marketing a bad name
- How to fight bias
- Deconstructing a products layers to find its real value
Resources mentioned:
- Hybrency
- Champagne Strategy
- Gong.io
- Byron Sharp - How Brands Grow
- Byron Sharp - How Brands Grow 2
- Maria Konnikova - The Biggest Bluff
- Brianbalfour.com
- Reforge
- Brian Balfour - Growth Loops: The End of Traditional Funnels
- How to Compete With Big Brands Even With Very Few Resources
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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
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