Facts Don't Change Minds. Here's What Does.

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My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.

He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.

In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.

Listen in to learn this step by step process you can apply in your daily work starting today.

Topics covered
  • Learning responsibility at a young age
  • Overpromising by marketers
  • Life satisfaction at a certain level of income
  • The Brain Audit methodology
  • Finding the target profile and solving their problem
  • Answering customer objections
  • Curating valuable testimonials
  • Implementing successful risk reversals
  • Uniqueness
Resources mentioned

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Buy my book: https://book.stfo.io
Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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Creators and Guests

Louis Grenier
Host
Louis Grenier
The French guy behind Everyone Hates Marketers
Facts Don't Change Minds. Here's What Does.
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