Bob Moesta

Bob Moesta

The OG of Jobs-To-Be-Done (JTBD) theory, President & CEO of The ReWired Group, Co-Founder of Laser Ventures

Appears in 1 Episode

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of Th...

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