Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis: Bonjour, bonjour! Welcome to another episode of EveryoneHatesMarketers.com -- the marketing podcast for marketers, founders, and tech people all who are just sick of shady aggressive marketing. I'm your host, Louis Grenier.In today's episode, you will learn how findings from psychology can be applied to advertising and how you can become a better marketer thanks to those findings. My guest today is the author of a really good book The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's the head of behavioral science for MG OMD (Manning Gottlieb OMD). Which I'm gonna admit, I didn't know about until I read more about you.

But apparently it's #1 advertising agency in Europe, so it's kind of a big deal. But he's doing it part-time because the rest of the time he's freelancing -- meaning he can say a lot of swear words during the podcast.

I'm super happy to have you on board, Richard Shotton. Let's hear what you've got.

Richard: Very nice to meet you. Looking forward to chatting.

Louis: Let me tell you a little story. When I was 18 or 19, I went to visit my brother in Paris. My brother being older than I am, he was reading a lot of books and one of those books was a French book. I'm gonna say it in French and then I'll try to translate. Which was called Le petit traité de manipulation à l'usage