7 Insider Secrets of Video Marketing (With the CEO of Wistia)
Download MP3Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.
In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).
Topics covered:
Topics covered:
- The truth behind the rise of video and its true power in marketing
- What happens when you find the spot where customers get stuck in your funnel
- How to create a compelling storyline that makes your audience problem-aware
- Why you should turn to your best customers for help identifying your mission
- The difference between what your product does and what your mission entails
- Getting clear with your metrics up front when you’re building an audience with video
- How to use metrics to help leadership understand the risks that you're taking
- Why you should pay attention to how media companies market their content
Resources mentioned:
- Wistia
- One, Ten, One Hundred Series by Wistia
- ProfitWell
- Masters of Doom by David Kushner
- Good to Great by Jim Collins
- The Score Takes Care of Itself by Bill Walsh
- Ogilvy on Advertising by David Ogilvy
- @csavage on Twitter
- Savagethoughts.com
- Why Marketing Storytelling Matters Now More Than Ever
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→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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