[REPLAY] Hiten Shah on Choosing the Right Value Proposition

You should be very familiar with my guest today.  As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetric...

How I've Made $60,300 With One Single Email (A No-Bull Story)

The Counterintuitive Way to Achieve Excellence

You've Been Fooled, There's No "Blue Ocean"

Learn why there is no blue ocean, only one, gigantic, red ocean, and learn how to use it to your competitive advantage.

[REPLAY] Seth Godin's Marketing Secrets to Changing The World

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.The reason behind this massive fa...

How to Stand Out AND Remain Professional (6 Principles)

Here's what "being professional" really means and why you CAN stand the f*ck out without offending the people you seek to serve.

Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?

An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing.

Positioning Is Like Playing That Annoying Board Game...

Positioning is a concept that's difficult to grasp. Here's my attempt to explain it in 13 principles using a super annoying board game.

Forget 87.5% of Your Marketing. Here's Why.

Only 12.5% of the volume of an iceberg remains above water. The rest can't be seen. Just like your marketing.

[REPLAY] 3 Steps to Repurposing Content For Every Channel

In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Mar...

[REPLAY] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

My guest today is Matt Kerbel.Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he ...

[REPLAY] How to Offend People And Create Great F*cking Content

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks abou...

How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)

Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives...

Give Me a Large Swimming Pool & I’ll Grow Your Market Share

How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool. 

Buyer Personas Need to Die of a Violent Death. Here’s Why.

Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.

Facts Don't Change Minds. Here's What Does.

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.He’s a cartoonist and a marketer with more than 15 years experience in the...

You Might Be Wasting Your Time

How to Come Up With Endless Unconventional Ideas

All you need is to ask yourself and your customers one simple question.

We Need to Talk About This Fatal Mistake

How Daft Punk Stood The F*ck Out (7 Lessons)

This is a differentiation teardown of how Daft Punk became the most influential dance music duo of all time—and 7 lessons you can learn to radically stand out.