![Richard Shotton](https://img.transistor.fm/24GPte4DuDwX16bvsDg_ggcPQbQp2a-OolMazUsxa7A/rs:fill:400:400:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9wZXJz/b24vOGJhNTU2MDEt/ZTMxYi00MGI4LThj/MDgtZjU2MjQxZjY5/M2RhLzE3MDI5Njk3/MDktaW1hZ2UuanBn.webp)
Richard Shotton
Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory.
Appears in 1 Episode
4 ½ Psychological Biases Every Marketer Needs to Know
Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and c...
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